Harry Potter changed the publishing game. JK Rowling is the only person in history to become a billionaire solely from writing books. She has since lost billionaire status because of her commitment to philanthropic ventures. After the release of the seventh and final book in the series, the plot was wrapped up and fans wondered how they would cope once the movies were completed.
Hopefully I’m speaking to a crowd of like-minded fangirls. We all know the depression that follows the end of a much beloved series. Harry Potter changed up the publishing game when it first came out in print, and now that the books are backlist, Rowling and Sony have paired together to push the envelop in digital publishing.
Pottermore.com is an interactive reading experience that totally submerges you into the world of Harry Potter. Some of you might have heard of this before, as the site has been active for a couple years now. The reason why I bring it to everyone’s attention now is that the site has recently undergone software and mapping upgrades that make the experience even better for users.
You are able to go through each and every chapter of the books, discover interactive content, and even read previously unpublished writings from JK Rowling. Pottermore is made possible by the care and devotion JK has for Harry and for her young fans. The entire site is heavily monitored so it is safe for children of all ages.
The partnership between JK Rowling, Scholastic, and Sony sets an example for future franchises. Pottermore is the only site to buy the official Harry Potter e-books; even if a consumer shops through an online retailer, they will be redirected to Pottermore Shop. JK Rowling reaches more fans. Scholastic monopolizes the market. Sony get more and more hits on their sites. Sony has even produced video games in conjunction with JK Rowling and Scholastic.
I recommend everyone take the opportunity to create an account on Pottermore, even if you’re not an HP fan (but seriously, how can you not?). I think Pottermore has set the bar for the future of digital publishing formats and how children can expect to interact with text in the future.