On Tuesday, September 3, Amazon announced Kindle MatchBook which “will allow users to buy cheap Kindle editions of print book that they’ve purchased from Amazon any time since 1995” (Owen). These e-books may be priced from free to a few dollars. Amazon intends for this service to be available as soon as October 2013 with 10,000 e-books. However, the e-books will not be available for any book purchased on Amazon: publishers need to enroll a title first. Amazon also announced that “going forward, ‘Amazon Publishing will include all its titles in Kindle MatchBook”’ (Owen).
This explosion of e-books is great for readers who now prefer electronic reading. E-book readers are getting less expensive all the time. Personally, I would prefer an opposite relationship: discounted paperback books for already-owned e-books, though I imagine that wouldn’t happen because of costs. It will be interesting to see if many publishers sign up for MatchBook. Maybe this service will end up like Disney Blu-Ray/DVD combos: you buy the Blu-Ray and get the DVD for free.
With MatchBook, the question “where should I read my book?” is no longer an “or” answer. Now, people can have both. From a business viewpoint, offering these books at a discount is like a “buy one get one 50% off” sale; people do not want to miss out on a good deal so the will purchase the additional item even if they don’t need it. Frankly, I can’t understand how MatchBook would be a bad business move. We’ll have to wait until October to see how people respond to this new opportunity.
Owen, Laura Hazard. “Amazon’s Kindle MatchBook will let you buy cheap digital editions of print books you already own”. paidContent. GigaOM. 2013. Web. 4 September 2013.